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Tettamanti Real Estate

Como Real Estate Agency

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News

Luxury Auctions: Is It Possible?

By

Tettamanti RE

Posted in Luxury Lake Como, Market Trends On 31 January 2025

Luxury Auctions: Is It Possible?

Luxury Auctions : how does it work?

🔹 Listing the Property
The owner selects Concierge Auctions to handle the sale. After setting a minimum reserve price, which guarantees the property won’t be sold below a certain amount, the seller prepares a due diligence package with essential details for potential buyers.

🔹 Global & Local Promotion
Concierge Auctions launches a high-impact marketing campaign to attract wealthy buyers. Strategies include social media ads, PR efforts, and targeted promotions, ensuring maximum visibility for the property.

🔹 Auction Period
The online auction typically runs for about two weeks. Buyers place bids through their real estate agents or property finders. All offers remain transparent, and the highest bid at the closing date determines the new owner.

🔹 Finalizing the Sale

Once the auction ends, the transaction proceeds under an “as-is” condition, meaning the buyer accepts the property in its current state. Ownership transfers swiftly, usually within one to four weeks.y Auctions: Is It Possible?

Yes, buying and selling luxury properties through private auctions is possible with Concierge Auctions. This innovative model offers an alternative to traditional real estate sales, ensuring efficiency and exclusivity.

Luxury Auctions: Who Pays the Fees?

💰 Buyer
A Buyer’s Premium of 6-8% applies to the final bid, covering Concierge Auctions’ service costs.

💰 Seller
The seller handles due diligence preparation costs and standard real estate agent commissions (typically 5-6%).

💰 Buyer’s Broker
For properties outside the U.S., Concierge Auctions provides a 3% success fee to the buyer’s broker, taken from the Buyer’s Premium.

Why Should Sellers Consider This Option?

Many high-end properties stay on the market for years. Auctions offer a faster solution, reducing waiting times and bringing motivated buyers.

  • Speed: The auction process accelerates sales.
  • Global Reach: Concierge Auctions targets international high-net-worth individuals.
  • Competitive Pricing: The bidding system often pushes the final price beyond expectations.

Luxury Auctions: Why Do Buyers Benefit?

Acquiring property through auctions provides unique advantages.

  • Exclusive Listings: Auctions feature rare properties not found in standard listings.
  • Transparent Process: Buyers compete in an open, fair system with set deadlines.
  • Quick Closing: The streamlined transaction ensures rapid ownership transfer.

Case Study: Villa Passalacqua, Moltrasio

A prime example of this method’s success is Villa Passalacqua in Moltrasio. Concierge Auctions promoted the property internationally, attracting elite buyers and securing a swift, competitive sale.

Final Thoughts

Luxury real estate auctions offer an efficient, transparent, and globally connected way to buy and sell prestigious properties. Would this approach work for your next investment?

Contact us if you want more info

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